The Ice Bucket Challenge
The ice bucket challenge all started with a life-changing diagnosis was given to 27-year-old Pete Frate. The frate family's world was turned upside down that day, but that night as they gathered all together for family dinner Pete stood up and said "There will be no wallowing people. We are not going to look back we are looking forward. What an amazing opportunity we have to change the world and the awful face of this disease. " That was the beginning and a few weeks after that Pete's roommate posted a video on his fb wall of him pouring a bucket of cold water on his head and passing on the challenge to other friends and families. 4 weeks later, the ALS ice bucket challenge had gone global and had more hits on facebook and youtube than any challenge before. Everyone from college students like me to well-known celebrities participated in the challenge, raising awareness and funds for the terrible disease that Pete Frate was determined to fight.
Today, this challenge has raised over 160 million dollars for ALS research. This number absolutely blows me away because and an idea born over a family dinner table produced one video that then turned into a global phenomenon that is changing the face and research for ALS.
As OT's our job is to inspire and work with our clients to help them do the things they love to do. Maybe one day I can help a client start something that allows them to fight their disease by seizing the opportunity to change the face of the disease. This video showed me that even a small idea could make a huge difference in the outcome of a disease, or in the life of a person. I encourage you to watch it and be inspired by this story by clicking on this link https://www.ted.com/talks/nancy_frates_why_my_family_started_the_als_ice_bucket_challenge_the_rest_is_history#t-1151482. can also watch my ice bucket challenge below!
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